Beyond the Sale : Hastings Deering’s Commitment to Customer-Centric Excellence
Hastings Deering, a leading provider of machinery and equipment solutions, recently concluded an exciting competition that left one of its valued customers with a brand-new 301.5 Mini Excavator. The promotion, designed to reward loyal customer, required participants to purchase $2,000 worth of undercarriage parts to qualify for entry into the draw.
The fortunate winners of this exclusive giveaway were Alzino & Co Earthmoving.
When asked about his reaction to winning, Irfan, a family member and workshop manager at Alzino & Co, shared his excitement: "Very excited! This is the largest prize [we’ve] ever won, and we were absolutely shocked that we ended up the winners. What a brilliant competition!"
Alzino & Co’s journey with Caterpillar machinery began in 1980 when Ernie Alzino, the owner of Alzino & Co, purchased his first piece of equipment—a D7G Dozer. Today, the addition of the prized Cat® 301.5 Mini Excavator marks a significant milestone for the company, bringing the total number of Caterpillar machines in their fleet to 50.
Reflecting on their experience with Hastings Deering, Irfan remarked, "Our experience with purchasing from Hastings Deering has always been very good. The parts interpreters are very thorough and provide expert knowledge, which makes finding what we require easy and stress-free."
For Alzino & Co, the decision to use Cat genuine parts is driven by quality. "The quality of Cat genuine parts is above the rest," Irfan explained. "We have tried aftermarket products that just don’t stand up to the quality and life expectancy that Cat parts do. There is no question this is why we order through Cat for our machine parts, and with a large fleet of machinery, we are frequent flyers in the order books."
Scott Pattemore, Product Manager for Large Track Type Tractors at Hastings Deering and the competition owner, shared his insights on the promotion's success: "The undercarriage promotion was a tremendous success, marking Hastings Deering's first-ever giveaway of a machine. Customers who spent $2,000 or more on undercarriage products were automatically entered into a draw to win a 301.5 Excavator and Trailer package."
Scott highlighted the importance of investing in high-quality undercarriage systems, stating, "Since undercarriage components account for roughly 50% of a machine’s total ownership and operating costs, investing in a high-quality system is crucial. With over 120 years of innovation in undercarriage technology, Caterpillar is dedicated to delivering top-tier products and continually improving them. Every Cat Undercarriage is carefully engineered by Caterpillar specialists, meeting exacting specifications tailored to various industries."
"When customers choose Cat undercarriage, they can rest assured they are investing in a premium-quality product backed by the extensive Hastings Deering network across Queensland and the Northern Territory," Scott added.
In the competitive civil and construction industry, Hastings Deering stands out for its unwavering commitment to putting customers first. By consistently prioritizing client needs and offering high-quality products and innovative rewards like the 301.5 Excavator giveaway, they set a standard for excellence and reliability. This customer-centric approach not only strengthens their relationships but also positions Hastings Deering as a leading partner in the industry. Their dedication to exceptional service and support demonstrates that true success comes from building strong, mutually beneficial partnerships.
