AFLW Brisbane Lions Hastings Deering Sponsorship

Hastings Deering and Brisbane Lions kick off 2024 AFLW season with a three-year partnership extension.

Hastings Deering is pleased to announce the extension of its partnership with Australian Football League Women’s (AFLW) Premiers, the Brisbane Lions, for another three years until 2027.

 As an Official Partner of the Brisbane Lions AFLW team since 2019, this extension reaffirms the company’s commitment to supporting the progression of women in sport and within industries like mining and construction. 

Hastings Deering’s Chief Operating Officer, Tiffany Kirkwood said, “We are thrilled to continue our support of the Brisbane Lions as they prepare to defend their premiership title this year.” 

Like the AFL, as a leading Caterpillar Dealership, Hastings Deering is committed to creating long-term sustainable career pathways that encourage and support female participation. “For us, it’s not just about sports. It’s about making a difference where it matters and highlighting the importance of having a diverse, inclusive and high-performing team,” Ms Kirkwood said. Brisbane Lions AFLW’s Head of Women’s Football, Breeanna Brock, says the team appreciate Hastings Deering’s ongoing sponsorship. 

 “As two leading Queensland-based organisations, the Brisbane Lions and Hastings Deering have had a strong partnership in place for many years now, with both parties focused on driving change and delivering results.” “We are grateful for Hastings Deering’s endorsement of our team, and we look forward to continuing to kick many goals together over the coming years.”  The Brisbane Lions begin their 2024 campaign against North Melbourne on Sunday 1 September 2024 at Brighton Homes Arena.   

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  About Hastings Deering 

Hastings Deering sell, rent, and offer support and parts distribution services for Cat® products across a range of industries, including resources, general construction, civil transport and commercial construction, power systems, government, primary industries and marine.  

The company has more than 3,500 employees across 23 business service centres throughout Queensland, Northern Territory, Papua New Guinea and the Solomon Islands, with its headquarters based in Brisbane, Australia.  

 

For further information, please contact: 

Hastings Deering Media contact: 

Katrina Shaw  Executive Manager – Corporate Communications and Governance  Email: kat.shaw@hastingsdeering.com.au  Tel: 0438 764 211 

Brisbane Lions Media contact: 

Harry Biggs  Media & Communications Co-ordinator  Email: hbiggs@lions.com.au  Tel: 0407 421 069